The Romanian Pavilion by Art Mirror Association at the London Design Biennale

The Romanian Pavilion at the London Design Biennale 2025, "Inner Reflections, Outer Worlds: A Sculptural Portal”, is now open and ready to be discovered. The Biennale takes place from 5 to 29 June 2025 at Somerset House, one of the United Kingdom’s most distinguished creative hubs, and will be open daily from 11 AM to 5 PM. Tickets HERE.


The Romanian project, conceived and meticulously organised by the Art Mirror Association, brings together an interdisciplinary team poised to offer a bold reflection on design as a practice of inclusion, memory, and cultural dialogue. Under the astute coordination of Cristina Cantemir (responsible for artistic concept and project management), the Romanian Pavilion will explore the expressive possibilities of design through the invaluable contributions of designer Cristina Pop, visual artist Ioana Raluca Zamfir, and curator Tudor Costin from the University of Art and Design in Cluj-Napoca.


The Romanian Pavilion at the London Design Biennale presents a captivating sculptural portal. This innovative structure invites introspection through the narratives of contemporary Romanian personalities who make significant contributions to the national heritage. The circular portal profoundly symbolises the passage to inner universes, eloquently illustrating Romanian cultural identity.

The exhibition highlights the intrinsic connection between art and narrative, exploring pressing global themes such as technology, climate change, and social inclusion. It proudly showcases works by 100 Romanian artists, brought to life with the aid of Artificial Intelligence, offering a truly interactive experience. The installation ingeniously utilises recycled materials — CDs, paper, plastic caps, and living plants — to symbolise regeneration. Moreover, the project is thoughtfully designed to be accessible to individuals with visual impairments, with narrative content readily available via QR codes. The curators emphasise the importance of the ethical use of AI, which serves to amplify human creativity without supplanting it. The Pavilion cordially invites the public to discover these inspirational stories and to reflect on our shared future.


Romania’s distinguished presence at the London Design Biennale is made possible through the generous support and institutional collaboration of the Ministry of Culture in Romania, the Embassy of Romania in the United Kingdom of Great Britain and Northern Ireland, Cluj-Napoca City Hall, the Romanian Cultural Institute in London, and the Art Mirror Association.

When: 11 Jun 2025, 14:00 – 29 Jun 2025, 17:00

Where: Somerset House, Strand, London WC2R 1LA, UK