As the technological revolution is transforming every aspect of our lives, making age-old ways obsolete and putting strategic communication at the heart of foreign affairs, the last Feraru conversation of the spring/summer season 2021 focused on national promotion, international marketing and country image creation as crucial tools in the new diplomatic toolkit in the company of Dr. Alina Elena Dolea of Bournemouth University, the author of Twenty Years of (Re)branding Post-Communist Romania, an eye-opening account of Romanian efforts to shake off a damaging symbolic legacy and align the country's international reputation with its democratic realities.
Watch the dialogue HERE.
